During a recent staff meeting here at MDRG, a debate emerged between two employees regarding the appropriateness of re-gifting. Rather than allow the debate to continue, we decided to leverage the talent and tools at our disposal as market researchers to uncover whether or not re-gifting is an acceptable practice.
Our findings offer interesting details surrounding the differences in how re-gifting is viewed across gender, age and income. There was, however, a general finding that the more a transaction resembles a commodity exchange, the more appropriate it is to re-gift the transacted item. The closer something is on the spectrum to a pure gift exchange, the less appropriate it is to re-gift the transacted.
Some of our findings are listed in the infographic below. Click here for a look at the full study.
Perhaps most surprisingly, the study found that in general 61% of people find re-gifting at least somewhat acceptable. So feel free to re-gift that gift card you’ll never use, but you may want to think twice before re-gifting Aunt Marie’s fruit cake.
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