James Hong, Project Director

James began his market research career in Korea, where he handled a wide variety of quantitative and qualitative projects measuring consumer usage, attitudes, and responses to new products and packaging in the Korean market.  He worked largely on accounts with leading international providers of packaged goods and fast food restaurants.  In 2005, James returned to the US and joined Synovate's Financial Services Practice, where he focused on quantitative studies for financial institutions and their affiliates.

Currently as a project director for Market Dynamics, James oversees quantitative and qualitative project execution – from survey design and development, data collection, analysis, report-writing and final presentation.  He brings technical and market research industry expertise as well as a strong academic background in the social sciences to project management and data analysis.

James is a graduate of Bowdoin College and Princeton Theological Seminary.