Barbara Read, Director of Operations
Barbara brings extensive experience in marketing research, financial services and consulting to Market Dynamics. Prior to joining Market Dynamics in 1998, she served as Director of Marketing Research for a financial services company. Other financial services experience includes financial analysis and reporting, corporate budgeting and planning.

Barbara leads Market Dynamics’ analytical team in developing and implementing research strategies that enable clients to make sound business decisions. She assists clients across a broad range of businesses and industries in making strategic and operational decisions based on marketing science. Barbara has extensive experience in branding, advertising effectiveness, customer satisfaction and loyalty, product development and positioning research.

Barbara received a B.A. in Economics from Tulane University. She also completed Cornell University’s Applied Methods in Marketing Research curriculum, and Burke Institute’s training for Communicating Marketing Research and Research for Strategic Planning. Barbara has also contributed to industry journals including the Journal of Retail Banking.