The utility industry is facing many challenges including competition, industry consolidation, evolving payment methods, governmental regulations and alternative energy development. The current economy motivates corporations to find cost-effective, environmentally progressive solutions to their challenges. To thrive in today’s climate, it is imperative that utility providers make smart decisions and effectively position their products and services to appeal to diverse markets.
MDRG offers strategic and innovative services to help companies navigate these pressing issues. Our wide base of industry experience and use of sophisticated research techniques allow us to help our clients:
- Conduct market evaluations
- Assess customer satisfaction and loyalty
- Segment the market based on customer needs
- Determine strategies to assess and serve underrepresented markets
- Estimate market potential
- Test advertising