Entertainment and Tourism
MDRG combines a wealth of experience with today's most innovative market research practices to customize studies for the travel, tourism and entertainment industries. Our analysts have a keen sense of how to ask the right questions to get at the heart of the matter: consumer perceptions, intent to travel, and identifying the elements that motivate and discourage leisure travel. We also provide companies with data revealing how various media outlets affect travel and behaviors.
We collaborate with clients to understand key research objectives. The result is actionable work that gives clients greater insight into the status of their brand and allows them to develop powerful advertising. Our services include:
- Advertising effectiveness
- Brand perceptions studies
- Brand equity tracking studies
- Website evaluations
Case Study: Office of Tourism Dial Testing and Online Testing
