Healthcare
Today’s healthcare industry faces increased competition, escalating costs of medical treatment, a rapidly increasing senior-citizen population and new government regulation and reform. Many hospitals, healthcare systems and health insurance companies are searching for fresh business strategies to gain a competitive edge.
MDRG delivers custom research that helps healthcare clients protect and grow their market share. We analyze market trends and patient attitudes, specifically identifying their preferences and frustrations. Clients learn how they can improve using results of in-person and online focus groups. Participants include top decision-makers, employees and past and potential patients.
We tailor our research to help clients explore and develop new products and services and best communicate what is already available. Our range of research expertise includes:
- Customer satisfaction and retention surveys
- Employee satisfaction surveys
- Advertising and brand tracking
- Market profiling
- Attitudes, awareness, and usage studies
- Market segmentation studies
- Product and concept testing
- Pricing research
- Competitive benchmarking
- Naming research
