Not-For-Profit
MDRG has diverse experience in the not-for-profit field, including museums, religious/social organizations, recreational organizations and universities. Each entity desires to build a strong foundation of financial support through increased donations, visitation or enrollment.
MDRG uses sophisticated research techniques to uncover key demographic and lifestyle characteristics, behaviors, and media preferences of the target audience. Not-for-profits also use research to focus their limited resources on appropriate growth strategies that bring tangible results.
MDRG’s not-for-profit expertise allows clients to:
- Develop a compelling positioning statement that reflects the mission of the organization and distinguishes it from other organizations
- Analyze past philanthropic efforts to improve future giving campaigns
- Target donors and potential visitors in a cost-effective and efficient manner
- Test logos and promotional materials to see which is most effective
- Uncover greatest motivational factors to visitation
