Packaged Goods and Services
Packaged goods and services companies are always searching for ways to distinguish themselves from competitors. MDRG’s research-based solutions give our clients an edge by equipping them with tools needed to effectively position their product, build power brands, strengthen customer loyalty and improve the effectiveness of their marketing communications. Our skilled researchers ask the right questions to understand the target market and uncover factors that influence their purchase decisions. We have a proven track record of success with clients who run businesses in retail services, restaurants, packaged goods and home care appliances.
Our team develops a custom research plan for every step of the product life cycle. We utilize rigorous research methods and advanced analytics to ensure the product strategy addresses the most current market trends. Our capabilities include:
- Market segmentation
- Positioning research
- Optimization of product design and packaging
- Pricing strategy
- Competitor analysis
- Measurement of awareness, interest and ownership
- Assessment of marketing communications
- Product usability studies
- Brand equity and image research
Case Study: Coffee Co. “Ready to Drink” Packaging Focus Groups
Case Study: Grocery Store “Shop-a-Longs”
