MDRG provides public health entities with the research needed to effectively serve at-risk populations. Our firm understands that the success of health marketing hinges on evidenced based strategies that go beyond stereotypes to reach the target audience. MDRG engages that audience through such methodologies as online bulletin boards, focus groups, internet surveys, telephone interviews and tag-a-longs. As a result, clients learn about their customers’ behavioral patterns, awareness levels and the most effective way to reach them.
Using these research tactics, our clients have experienced success in a variety of fields: smoking cessation, mental health, healthy eating habits, bicycle and pedestrian safety and healthcare for low-income families with children.