Telecommunications and Technology
MRDG has a remarkable track record in helping telecommunications and technology corporations identify, grow and preserve their customer base. Our research has become an invaluable component of our clients’ business strategy. Through precise and rigorous data collection, we can provide them with detailed profiles that segment customer groups, uncover their needs, measure brand awareness and perceptions, identify buying behaviors and product usage, and determine the most profitable product bundles.
Our innovative research and consulting services inform a client about the needs of their customer base and add real value to their company’s bottom line. Our various custom research solutions include:
- Market Sizing
- Segmentation Research
- Product/Service Development
- Pricing Research
- Product Testing
- Attitudes, Awareness and Usage Studies
- Customer Satisfaction and Loyalty
- Customer Defection
Case Study: Telecommunications Discrete Choice Analysis
