THE SUB•TEXT
A Market Research Blog

[suhb-tekst]

noun


1. The underlying or implicit meaning, as of a literary work
2. The hidden insight that is uncovered by rigorous, smart research

System 1 vs. System 2: How We Think

System 1 vs. System 2: How We Think

Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social justice. She also participated in anti-nuclear demonstrations. Which of the following is more probable?Linda is a bank... read more
Week 13 MaxDiff College Football Rankings: Fans agree with The CFP Committee that Oklahoma, Auburn, and Clemson are the cream of the crop, but they don’t agree on who should be #1 Fans give their views on who would win in every conceivable head to head matchup that could happen in The Playoff

Week 13 MaxDiff College Football Rankings: Fans agree with The CFP Committee that Oklahoma, Auburn, and Clemson are the cream of the crop, but they don’t agree on who should be #1

Fans give their views on who would win in every conceivable head to head matchup that could happen in The Playoff

As the season has progressed, we’ve received more and more requests from the community at Reddit CFB to focus our MaxDiff rankings on the top teams who have a legitimate chance at making The Playoff, as opposed to ranking all Top 32 teams. Now that the regular... read more