Market Sizing / Market Potential
Telecommunications Product Concept Test: A telecommunications company was interested in expanding its services to include cable television and high-speed Internet service. The client was interested not only in evaluating consumers' interest in their concept, but also in determining the likelihood that they would switch providers for a telecommunications package like this one. Results suggested that there was sufficient interest to justify offering the single-provider telecommunications package, and while cost was the major factor driving selection of telecommunications service providers, dissatisfaction with current phone and cable television service providers was also a significant disincentive.