Perceptual Mapping

Perceptual mapping is a way to communicate complex information in a simple manner. The technique can be used to plot virtually any subject that can be rated on a range of attributes. MDRG typically uses perceptual maps to visually display:

• Market opportunities
• Closest competitors
• Performance relative to competitors

• Qualitative
• Quantitative
• Analytical Tools

• Choice Modeling
• Kano Model
• Perceptual Mapping
• Segmentation
• Structural Equation Modeling