Positioning Research

While segmentation research answers the question, “Who are our customers?” positioning studies answer the question, “What do we say to them?”  The key to great marketing and revenue growth is to find out what your customers value and then tailor your product and messaging.

Relevant questions:

• What product attributes do customers in our target market value?
• Are we emphasizing the right attributes?
• How do customers see our product?
• What is our competitive advantage?
• Can we expand our product into new markets if we emphasize different attributes?

 

How does positioning research benefit my company?

MDRG designs research with your company’s revenue goals in mind. We employ both exploratory and broad-scale research methods to flesh out which features and preferences drive purchasing decisions for your target segments. Then we test different positions among members of the group. The end result is a positioning with a relevant message that draws new customers to the product or service, fosters customer loyalty and ultimately impacts the bottom line.
Positioning research will provide insights to:

• Discover high-impact brand positioning that resonates with target markets 
• Develop and increase loyalty among members
• Expand existing products and services into lucrative new markets

• Advertising/
  Creative Testing
• Attitudes, Awareness
  and Usage
• Brand Image/
  Brand Equity
• Customer Retention/
  Win-Back Research
• Customer Satisfaction
  and Loyalty
• Market Sizing/Market
  Potential Research
• Package Design
• Positioning Research
• Pricing Research
• Product Design/
  Concept Testing
• Segmentation Research