Quantitative Services
Quantitative research is conducted with a relatively large number of subjects (such as survey respondents) selected at random so that the results can be projected to a much larger group or population. This is a major advantage of quantitative research, but it can also be a weakness. The large number of subjects studied in a quantitative project does not lend itself to in-depth probing of respondents’ beliefs, attitudes and behaviors. Questions to survey respondents must be presented in a simplified objective format that is not conducive to generating detailed feedback.
Quantitative research can help you…
- Count, measure or offer statistical validation
- Determine the optimal price point
- Prioritize efforts to improve customer satisfaction
- Determine similarities and differences among target groups and strategies for reaching each
- Test hypotheses
- Measure consumer satisfaction
