Sondra Brown, President
Well-versed
in all areas of marketing research, Sondra provides solid experience in using qualitative
and quantitative research to inform business strategy. Sondra has
conducted research in diverse industries including tourism, financial services,
healthcare, utilities, telecommunications, packaged goods, law and gaming. She has
almost 20 years of experience in the industry, and her work has been recognized
by organizations such as the American Marketing Association and the Marketing
Research Association.
Sondra started Market Dynamics in 1994 after 7 years in
market research on the client side; first at Hibernia National Bank and then
East Jefferson General Hospital, both in New Orleans. Sondra is a graduate of Gordon College in Massachusetts
where she graduated summa cum laude and the University of New Orleans where she
graduated magna cum laude with a Masters degree in Sociology. She has received additional training
from the Burke Institute and completed advanced moderator training with
RIVA. Sondra is certified by QRCA,
the Qualitative Research Consultants Association, as a moderator and qualitative
research consultant.
Sondra was honored as Employer of the Year by the Business
and Professional Women of Jefferson Parish and received the Outstanding Young
Women of America award. In 2002, Sondra was awarded the Excellence in Marketing
Award
for telecommunications research.
Sondra volunteers with several non-profit organizations as a mentor for
at risk youth.