Structural Equation Modeling

Structural equation modeling is a group of statistical techniques that test and confirm causal relationships. When you need to know which factors are influencing the behavior in which you are interested, MDRG uses structural equation modeling. 

 
An illustrative example:

• Qualitative
• Quantitative
• Analytical Tools

• Choice Modeling
• Kano Model
• Perceptual Mapping
• Segmentation
• Structural Equation Modeling