At MDRG, we view the mind as our greatest asset, a tool we tap into on a conscious and non-conscious level. On the conscious level, we look at language-based ideas, how they move people and affect them. On the non-conscious level, we look at System 1 research methods to tap into the thoughts so ingrained your audience can’t even articulate them. The ones they can’t control and didn’t even know existed. Then, we combine those learnings to lead us toward a comprehensive solution that will steer you in the right direction.
No two business challenges have the same research method. Each one is different, with different circumstances, different people, and different goals. That’s why we use a custom approach that’s unique to the answers you’re seeking. Combining the best talent with research methodologies grounded in best practices. Leveraging new models and innovative thinking to garner deep insights that will give you more than the answer you’re looking for – the right answer.View Methodologies
EMeasurable goes beyond just the measure of the non-conscious. With Emeasurable we marry the best of System 1 and System 2 to create deeper insights into how your brand or product makes a consumer feel.