Webinar: Healthcare’s New Competitive Advantage

Prior to March 2020, the healthcare industry was abuzz  about Consumerism born from concern with the rising tide of competition from tech and retail sectors. However, during the COVID-19 pandemic, healthcare brands have seen an increase in patient trust compared to these alternative providers.

MDRG was curious as to how this increased patient trust will translate into future loyalty.

We conducted research to understand the role of trust at various touchpoints in the healthcare journey. We sought the answers to questions like:

• From Wellness to Routine to Acute care, who are consumers most willing to receiving care from and how do they want that care delivered?
• What is the competitive advantage that traditional healthcare providers have because of changing consumer sentiment as a result of COVID-19?