Webinar: The New Consumer: Seeking Balance Amid Uncertainty

Consumers’ lives have been upended by the coronavirus pandemic. In short, the equilibrium that used to exist is no longer there. Consumers have adapted their habits in order to cope.

MDRG explores the alterations to their habits – whether they be superficial changes such as washing their hands more, or more involved habits such as meditating and reflecting more often to maintain emotional health –  and how brands and businesses can meet consumers where they are to provide positive experiences.

In this webinar we will explore:

• How consumer’s wellness concerns are changing and how brands can adapt
• Recommendations for improving the shopping experience based on both how and what consumers are purchasing
• Changes to consumer priorities and how brands can engage