Billions of dollars each year are spent on advertising. And while companies spend tons of time analyzing the impact those ads have on sales, they are often at a loss on how to measure their advertising’s impact on the brand at a high level. With MDRG’s Ad Tracking tool, we are able to tell you the lift in your brand awareness and intent to purchase pre and post advertising campaign.
MDRG’s Ad Tracking tool targets exposed and un-exposed consumers for insight into changes in brand awareness and brand perceptions as a result of the campaign. It will allow you to report on campaign performance beyond conversion rates and click-thrus; but really understand the lift in any brand performance metric by comparing exposed and unexposed audiences across channels.