Advertising Research

Enhancing Engagement at Every

Stage of Creative Development

MDRG partners with clients and agencies to conduct advertising research across the campaign development process to uncover key emotions and deep attitudes related to advertising.

Campaign Development

Campaign Ideation
Campaign Sort
Copy Testing
Communication Checks
Campaign Checks

Developing and prioritizing ideas for new campaigns

Choosing among potential campaigns

Refining and checking campaign before launch

POPULAR STUDIES

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  • Prove-It™ Copy Test

  • Prove-It™ Copy Test helps answer critical questions about your ad before you launch.

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  • Ad Tracking

  • Understand pre and post perceptions of your brand from both exposed and unexposed audiences.

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  • Facial Coding

  • Track consumer reactions to your ad at specific points in time through AI mapping of emotions to micro facial expressions

Need a Quick Answer to your Business Problem? Check out our Agile Market Resarch Studies.

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