MDRG’s approach to research is to create a custom study for every client ask. Sometimes, we recommend using multiple methods to get the data required to make a decision. In this instance, the client wanted to understand the best brand positioning for their product. We leveraged The Whole Mind Method to understand both the conscious and non-conscious decision-making processes at play in customer’s perceptions and understanding of the product.
Download the brand positioning case study below for a unique example of integrating qualitative and quantitative research to gain better insights for a client.