Ethnographic Research Study Of Millennial Financial Literacy | MDRG

Financial Literacy Whitepaper

Margaux Fisher

Ethnographer and Qualitative Analyst

Financial Literacy: Consumer Motives and Challenges

This ethnographic exploration of millennial financial literacy offers insight into the motivations and challenges of this generation when it comes to their approach to finance. Leveraging Online Anthropolgy, our ethnographers sought to uncover the cultural context that’s defining fintech and changing the way consumers expect to interact with banks.

Download Financial Literacy White Paper

Topic

Share