Ethnographic Research Study Of Millennial Financial Literacy | MDRG

Financial Literacy Whitepaper

Margaux Fisher

Senior Qualitative Analyst - Ethnography

Financial Literacy: Consumer Motives and Challenges

This ethnographic exploration of millennial financial literacy offers insight into the motivations and challenges of this generation when it comes to their approach to finance. Leveraging Online Anthropolgy, our ethnographers sought to uncover the cultural context that’s defining fintech and changing the way consumers expect to interact with banks.

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