WHOLE MIND™
Market Research Methods

The MIND MOVES us to action, to laughter, to tears, and to a deeper understanding of each other and the world around us.

System 1:
Non-Conscious

Feeling
Automatic Response
Visceral

System 2:
Conscious

Logic
Filtered Response
Rational

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WHOLE MIND Market Research in action

At MDRG, we view the mind as our greatest asset, a tool we tap into on a conscious and non-conscious level. On the conscious level, we look at language-based ideas, how they move people and affect them. On the nonconscious level, we look at System 1 research methods to tap into the thoughts so ingrained your audience can’t even articulate them. The ones they can’t control and didn’t even know existed. Then, we combine those learnings to lead us toward a comprehensive solution that will steer you in the right direction.

Contact us today to learn how MDRG can

help you, your team, and your products win!