Multi-Phase Brand Positioning Study

  • MARGAUX FISHER

    Ethnographer and Qualitative Analyst

MDRG’s approach to research is to create a custom study for every client ask.

MDRG’s approach to research is to create a custom study for every client ask. Sometimes, we recommend using multiple methods to get the data required to make a decision. In this instance, the client wanted to understand the best brand positioning for their product. We leveraged The Whole Mind Method to understand both the conscious and non-conscious decision-making processes at play

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