MDRG’s Holiday White Paper: The Art of Gifting

  • QA

    MARGAUX FISHER

    Ethnographer and Qualitative Analyst

We hope our findings are the gift that keep on giving!

For our 2018 annual holiday paper, MDRG researched a topic inspired by our annual white elephant gift exchange, and one that many of us need guidance with: how to give well-received and appreciated gifts.

MDRG looked at gift giving using online anthropology as well as an online survey that used AI responses to crowdsource responses. This fun project demonstrated that almost 35% of people anticipate that they will not receive something they actually want as a gift this year. However, 82% of people are confident in their gift-giving abilities. There may be a slight disconnect between the givers and receivers in regards to what is a great gift.

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