Our analysts deep dive into topics our clients are passionate about.
For our 2018 annual holiday paper, MDRG researched a topic inspired by our annual white elephant gift exchange, and one that many of us need guidance with: how to give well-received and appreciated gifts. MDRG looked at gift giving using online anthropology as well as an online survey that used AI responses to crowdsource responses. This fun project demonstrated that almost 35% of people anticipate that they will not receive something they actually want as a gift this year. However, 82% of people are confident in their gift-giving abilities. There may be a slight disconnect between the givers and receivers in regards to what is a great gift. [contact-form-7 id="1480" title="Art of Giving"]
Online spaces are increasingly important nodes of social contact. As researchers, our methods need to reflect changes in human behavior. Our blog previously approached this topic by showcasing our work using mobile ethnography. Now, we share our findings from a project using digital ethnography to discover cancer patient insights.