The underlying or implicit meaning, as of a literary work the hidden insight that is uncovered by rigorous, smart research
Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment, the resulting insights must transcend the merely “interesting” or “noteworthy” and instead provide useful intelligence that moves the needle on your business objectives.
Maximizing the value of your research investment means walking away from the project with actionable business insights, not just pages of bar charts. A quality market research firm should provide easy-to-understand takeaways and strategies that directly address the questions and business challenges you commissioned the survey to produce.
French Market Coffee is an established New Orleans brand that has been around for over 120 years. For those of you keeping score, that kind of “staying power” is usually reserved for iconic brands like Coca-Cola and Pabst Blue Ribbon. But unlike these brands which have reinvented themselves several times over the past century, French Market Coffee has mostly stayed the same.
Sondra shares her insights from the recent Corporate Researcher’s Conference in Orlando last month. One overarching theme of this year's conference - "we have one job - to sell more stuff." Read more about how MDRG is taking a fresh approach to providing insights to clients.