Week 2 COVID-19 Consumer Behavior Report


Kristy Roldan

Director, Account Service


Coronavirus (COVID-19)’s impact cannot be ignored. In the midst of the turmoil, MDRG turned to our core – market research – to discover how consumers are reacting to these changes. COVID-19 market research will inform us how people are reacting in an ever-changing world.  In a nationwide survey, we captured consumer behavior and sentiment around healthcare, working from home, eating, shopping, travel and finance. From those insights, we created a COVID-19 market research dashboard tracker.

Below are some of the key findings from our Week 2 tracker.

1. Consumers admire the local healthcare workers for coming together and cooperating

healthcare workers

…but are worried they just don’t have the necessary resources.

healthcare resources

2. As the virus spreads, its hitting closer to home for many and concern is becoming more personal.

3. While the primary emotion is worry, consumers also report being happy and content. This points to a possible silver lining of being able to spend more time with family and taking a break from the “daily grind.”

4. Shopping and Eating habits look to be returning to normal week over week as consumers appear to be doing less panic buying of shelf stable and frozen products.

5. Consumers think they will likely travel for business before leisure but neither will happen in the next 3 months.

6. Consumers are unsure how long they think the economy will be negatively impacted by COVID-19. At this point, there is slightly more fear than hope when it comes to the economy.

To stay up to speed on consumer behavior throughout the pandemic subscribe to our weekly tracker. 

To review the detailed findings:

Email Stephanie McGehee for more information

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