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5 Strategies to Improve Customer Experience in Health Insurance

As a leading market research firm specializing in the health sector, MDRG understands the complexities and challenges facing our clients in this...

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...

Innovate and Captivate: Consumer-Led Rapid Prototyping in CPG

The ability to truly adapt swiftly to consumer preferences in the food & beverage and consumer packaged goods (CPG) space is crucial for success....

Enhancing Clinical Trial Participation: Strategies to Decrease Drop-Out Rates

Patient Retention in Clinical Trials Clinical trials play a pivotal role in advancing medical research and improving healthcare outcomes. However,...

The Minds Behind the Research: Meet the MDRG Qualitative Research Team

What is Qualitative Research? In the world of research, where numbers tend to govern business discussions, qualitative research stands out as an art...

Marketing to the Sober Curious

Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption.

The Changing Tides of 2023 Beverage Trends

In the ever-evolving landscape of beverage consumption in 2023, discerning consumers are ushering in a new era of mindful drinking. The shift is...

Luxury Mindset Macrotrend Creates Indulgence During the Holiday Season

Ahh, the holiday season. That time of year when indulgence seems not only acceptable but practically mandatory. You know it, I know it, and retailers...

5 Artificial Intelligence Challenges in Healthcare

Artificial Intelligence (AI) has emerged as a transformative force in healthcare, promising improved diagnostics, personalized treatment plans, and...
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