Ethnographic research includes research methodologies of observation and analysis that explores the underlying socio-cultural meaning of human behavior and the socio-cultural elements that affect consumer behavior. Ethnographic research requires a field site so researchers can observe actual behavior within existing environments, rather than relying on self-reported information.
Mobile Ethnography makes use of physical field sites, observed through mobile means over an extended period of time allowing more in-depth research.
With Online Anthropology, our anthropologists make use of digital field sites, such as online communities and social media spaces. Researchers are able to gain an understanding of the socio-cultural elements that play into consumer behavior in spaces where consumers are already comfortable talking about the subject.
We are most pleased with our association with MDRG. Sondra Brown and her team have been a strategic partner of NOTMC for the past 13 years. I have known Sondra for almost 30 years as we worked together at the former Hibernia National Bank (Capital One).In the time working with MDRG at NOTMC, I am consistently impressed with their deliberate and thoughtful approach to market research. They think through the strategy, methodologies, and objectives to formulate innovative solutions that reveal the insights we need. New Orleans businesses looking for premier research partners should look no further than Lee Circle and MDRG, Inc.
Mary Bird Perkins Cancer Center engaged with MDRG to conduct qualitative research with patients and physicians to understand patient experiences and referral patterns, followed by an awareness and positioning survey with healthcare consumers. We were pleased with our professional engagement with MDRG and found their work to be high-quality, thoughtful, thorough and in line with methodology national best practices to obtain this type of critical data. There were a number of people in key leadership positions involved in this project and we felt that MDRG was able to eloquently manage and facilitate this multi-layered process to the satisfaction of all.
MDRG has been an important business partner for Blue Cross Blue Shield of Louisiana. They have provided incredible insight and direction for us through their research and survey work over the years.From developing our NPS program to ad testing to vital annual member surveys, the team at MDRG takes the time to understand our business needs and develop programs to address them.
MDRG has been a key strategic partner for Ochsner Health System for more than 15 years. They have managed several high-profile market research initiatives, such as concept testing new marketing campaigns and targeted analysis to uncover brand perceptions in our regional expansion areas. Their research is used within strategic planning each year and has uncovered valuable opportunities for growth and actionable insights. The MDRG team is well respected by senior executives at Ochsner, and their focus on customer service is always appreciated (and they are fun to work with!). The team is great at understanding business objectives and thinking through innovative research techniques to uncover information. They continue to bring tremendous value to our marketing and strategic planning efforts.
Blue Cross and Blue Shield of Louisiana has partnered with Market Dynamics Research Group for the past three years...We have selected MDRG over other research firms for a few reasons. First, Sondra and her team bring a breadth of knowledge about research that has been valuable to us when determining the best methodology and design to use in order to meet our objectives. Secondly, the MDRG team is knowledgeable about the healthcare and insurance industries, which makes it easy to work with them. Further, their work on both qualitative and quantitative research has consistently been of very high quality. Their analysis and reporting is insightful, and action-oriented. Finally, the team at MDRG is always prepared, available, and responsive. For these reasons, they have become a trusted business partner of ours.
MDRG has been CenturyLink’s trusted partner for my entire tenure with the company, and I can honestly say they aren’t just a partner, but are an integral part of my team. We’ve grown together over the years. Where I’ve challenged them with difficult tasks, they have always risen to the challenge, never letting me down. Additionally, they’ve helped me grow by bringing innovative new technologies, like facial coding, to our copy testing programs helping improve the overall effectiveness of our tests. There work with our company has included pricing tests, copy tests, product development work and all manners of methodologies. I wouldn’t hesitate to recommend them, and, as they are an integral partner, and I feel you will find them as such in your efforts.
I’ve had the extraordinary privilege of working closely with Sondra Brown + the innovative team of MDRG for over seven years. As a creative thinker + leader — MDRG’s inventive methodologies make my work better. They provide me with invaluable nuggets of knowledge that allow me grasp a deeper understanding of the consumer’s mindset. Generally, creatives run screaming when they hear the word “research.” When I work with MDRG I find myself craving everything they can give me. One word sums up the MDRG experience. Remarkable.
MDRG has been a strategic partner for CenturyLink for over 10 years. In addition to having a top-notch talent to perform the work technically, MDRG has the right leadership to nudge us into thinking and approaching research in different ways in order to glean the most actionable insights. They have proven to be not only innovative in their approaches as market dynamics change, but also pragmatic when simpler solutions will accomplish our goals. I have every confidence in the MDRG team and they have my highest recommendation.