Qualitative Research with Focus Groups | MDRG

Using Focus Groups in Qualitative Research

A Focus Group is a classic qualitative research technique that continues to prove its value in the technology filled, modern days of market research. MDRG’s approach to focus groups often includes a lead-in insight community, which acts as a warm-up and can provide further direction for the groups themselves. The team moderates and analyzes feedback with a task-specific outlook, always digging for the deepest insights.

Focus Groups offer tons of opportunity for insight and can be used at every stage of market research.

  • Exploratory concept development for product research
  • Probing into the customer’s experience with your brand
  • Understanding how customer’s perceive your brand and competitors
  • Evaluate advertising concepts before production to understand which concepts elicits the best customer response

While the established focus group of recruiting 8-10 individuals to discuss a topic of interest has continued to thrive amidst a changing technology landscape, there have been advancements made in making focus groups more efficient and representative of target populations via Insight Communities.

Learn how MDRG can get deeper insights for better results for your company

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