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WBENC Sample Study

Thanks for taking our quick online metaphor elicitation survey! Please click below to enter the survey.

We will email the results by the end of next week!

About Online Metaphor Elicitation

Individuals use half a dozen metaphors for each minute of speech. It is the key to human expression and as such a compelling research tool. Online Metaphor Elicitation has the ability to extract the non-verbal attitudes of a consumer by exploring both conscious and non-conscious associations with a given subject. It bypasses the conscious, language-oriented mind to uncover deeper thoughts and feelings about your brand, product or target market.

How it works

The result of the online metaphor elicitation process is 3 separate data points that can then be used to understand the consumer’s survey response from a more emotive, non-filtered perspective.