Opportunities for research exist across the product development lifecycle. If you are in the throws of innovating, concept testing can help ensure you are headed in the right direction. In the design phase, leverage research to identify early-stage improvements, test your packaging prior to launch and of course analyze and optimize along the way.
Understand what consumers are looking for
Identify features that will yield the highest revenue potential
Position your product for maximum appeal
Identify unforeseen opportunities
Research gives companies the tools to make smart decisions about product design that will most resonate with the customer and yield the highest revenue potential.
Product offer research can help you understand trade-offs consumers are willing to make at specific price points.