Stitch Marketing Research is now part of MDRG! Learn more
Stitch Marketing Research is now part of MDRG! Learn more
Artificial intelligence is transforming market research, but data alone isn’t enough. At MDRG, we combine AI-driven efficiency with deep human expertise to unlock the subconscious and emotional drivers behind consumer decisions.
Traditional research often stops at what consumers say they do. Our WHOLE MIND™ approach reveals what they actually do and the emotional triggers behind their choices.
By integrating AI with qualitative and quantitative research, we uncover insights that reflect not just demographics, but who your consumers truly are.
AI is a powerful tool, but only when used strategically. Our proprietary approach blends AI with human-led research to deliver insights faster, with more depth and accuracy.
AI streamlines data collection, but it doesn’t replace human understanding. At MDRG, insights aren’t just data points—they’re a roadmap to smarter decisions.
Our team of qualitative researchers, quantitative analysts, and client insights managers contextualizes AI-driven data with emotional and cultural nuance. This ensures brands make informed, strategic decisions based on real consumer motivations—not just surface-level responses.
Challenge:
Louisiana Fish Fry needed to quickly launch a new seafood boil seasoning and required rapid concept testing to refine their product before launch.
Solution:
MDRG leveraged AI-driven research to gather insights in hours instead of weeks, allowing the brand to optimize product positioning and messaging for a high-impact launch.
Challenge:
Most beverage choices happen in seconds, driven by emotions, habits, and cravings that shoppers often can’t explain when asked.
Solution:
MDRG used Yabble’s Virtual Audiences to build AI personas from real consumer data, then tested each against behavioral science principles. The results showed the emotional drivers of each persona’s choices and shaped packaging and messaging recommendations.
