We help teams create powerful brands by actioning consumer insights.
MDRG delivers brand strategy to marketing teams and agencies to strengthen creativity with insights.
As a team of researchers, we are forever learners. The strategies we create are backed by data that delves into the consumer’s Whole Mind(TM) – uncovering their rational and unconscious needs. Our work empowers teams to rely on data – not just hunches – to make strategic decisions
How our clients benefit
For Marketing Teams:
- Manage agencies more effectively with creative briefs backed by consumer insights
- Launch new products with confidence with custom strategy driven by competitive insights, consumer data, and future trends
- Enroll internal stakeholders in a unified vision with clear brand deliverables and interactive workshops
- Discover white space opportunities for your next product, positioning, or campaign
For Creative Agencies:
- Get the data-backed insights you need to create powerful brand assets for your clients
- Outsource brand strategy so you can focus on stunning creative– instead of research and data
- Access vetted trends so you can deliver out-of-the box thinking to your clients
