At MDRG, we recognize that a brand's success hinges on its ability to resonate with customers and potential customers in the right context. Our specialized services empower you to unveil the true value of your brand, comprehend its evolution over time, and pinpoint the key attributes that drive business growth
Brand salience is “a brand’s propensity to be noticed or come to mind in buying situations.”
Brands with high salience have a higher tendency to be recalled by consumers. Understanding the salience of your brand with consumers on a deeper psychological level can reveal ways to increase and improve brand presence beyond awareness.
A unique combination of Primary and Secondary data, meticulously crafted to deliver
comprehensive insights. Our approach leverages multiple facets to provide you with a holistic
view of your brand's performance
MDRG’s Brand Health Score is a simple, easy-to-understand brand funnel metrics tool designed to assess and measure the overall health of a brand in comparison to its competitors. The score tracks and analyzes the various stages that a customer goes through when interacting with a brand, from initial awareness to eventual loyalty.
It is a customer-centric brand funnel metrics tool. You can measure your brand’s performance at each stage of the customer journey, benchmark it against competitors, and get actionable insights to improve marketing strategies. Track your progress over time and make data-driven decisions along the way.
Contact us today to learn how MDRG can