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Healthcare Experience Index (1)

Healthcare Experience Index

From telehealth and wellness apps to groundbreaking nutrition research and disruptive services offered by industry leaders like CVS Minute Clinic and Walmart Health, the way people seek health solutions is changing.

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Recent Work

Elevate Your Brand With Empathy

The role of empathy in healthcare is as fundamental as the Hippocratic Oath. In fact, it could be argued that empathy is the backbone of that oath given...

HEALTHCARE
EXPERIENCE
brand
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Transforming Refreshments:

As this generation transitions into adulthood, they prioritize their well-being like never before. By seamlessly incorporating health and wellness practices into their daily lives, they meticulously evaluate...

trends
brand
beverage
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Thirst for Health:

The beverage industry is rapidly evolving, and this report highlights the most exciting developments.
Overarching trends for the year include a focus on functional and flavorful drinks that not only taste good but also provide...

trends
brand
beverage
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2022 The State of Healthcare Experience

In this report we explore what the modern consumer expects in regards to healthcare. Solutions must start with the Voice of the Consumer to ensure activation and engagement....

HEALTHCARE
EXPERIENCE
brand
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Customer Experience

95% of consumer decision-making is triggered by emotion, or non-conscious biases. With that startling statistic, it's clear we need to embrace the emotional side of our consumers and develop experiences that impact them in the long term...

brand
EXPERIENCE
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Insight-Based Brand Strategy

MDRG delivers brand strategy that strengthens brands through consumer insights.

As a research firm, our deliverables are backed by data that delves into the consumer’s Whole Mind(TM) ...

brand
EXPERIENCE
strategy
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A Guide to System 1 & System 2 Thinking

Maximize your understanding of consumer behavior through System 1 and System 2 thinking. n this guide, we explore System 1 and 2 thinking, define Dual Process Theory, and touch upon a few practical research...

market research
experience
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Healthcare's New Competitive Advantage

Discover how COVID-19 has changed consumer sentiment and provided a new competitive advantage to traditional healthcare providers. 

HEALTHCARE
EXPERIENCE
strategy
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Hospice Gap Among Black and Latinx Communities

Hospice use is lower amongst non-white patients than white patients.
In this guide, we explore the gap in hospice care among Black Americans and Latinx Communities.

HEALTHCARE
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Telemedicine Digital Ethnography Report

Why telemedicine is a critical component to care
In this report we explore the how's and why's of telemedicine. Why consumers find it valuable, how they interact and use it and what that means for healthcare practicians and systems.

HEALTHCARE
brand
research
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Financial Literacy: Consumer Motives and Challenges

This ethnographic exploration of millennial financial literacy offers insight into the motivations and challenges of this generation when it comes to their approach to finance. Leveraging Online Anthropology...

finance
brand
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Improving Insights: A Guide to Getting Actionable Results from Market Research

Maximize the value of your research investment and get actionable business insights from your market research company.

research
strategy
brand
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