Our analysts deep dive into topics our clients are passionate about.
Online spaces are increasingly important nodes of social contact. As researchers, our methods need to reflect changes in human behavior. Our blog previously approached this topic by showcasing our work using mobile ethnography. Now, we share our findings from a project using digital ethnography to discover cancer patient insights.
For our 2018 annual holiday paper, MDRG researched a topic inspired by our annual white elephant gift exchange, and one that many of us need guidance with: how to give well-received and appreciated gifts. MDRG looked at gift giving using online anthropology as well as an online survey that used AI responses to crowdsource responses. This fun project demonstrated that almost 35% of people anticipate that they will not receive something they actually want as a gift this year. However, 82% of people are confident in their gift-giving abilities. There may be a slight disconnect between the givers and receivers in regards to what is a great gift. [contact-form-7 id="1480" title="Art of Giving"]
MDRG’s approach to research is to create a custom study for every client ask. Sometimes, we recommend using multiple methods to get the data required to make a decision. In this instance, the client wanted to understand the best brand positioning for their product. We leveraged the WHOLE MIND to understand both the conscious and non-conscious decision-making processes at play
This ethnographic exploration of millennial financial literacy offers insight into the motivations and challenges of this generation when it comes to their approach to finance. Leveraging Online Anthropolgy, our ethnographers sought to uncover the cultural context that’s defining fintech and changing the way consumers expect to interact with banks.