Our analysts deep dive into topics our clients are passionate about.
This ethnographic exploration of millennial financial literacy offers insight into the motivations and challenges of this generation when it comes to their approach to finance. Leveraging Online Anthropolgy, our ethnographers sought to uncover the cultural context that’s defining fintech and changing the way consumers expect to interact with banks.
MDRG’s approach to research is to create a custom study for every client ask. Sometimes, we recommend using multiple methods to get the data required to make a decision. In this instance, the client wanted to understand the best brand positioning for their product. We leveraged the WHOLE MIND to understand both the conscious and non-conscious decision-making processes at play