What Consumers Want in Healthcare and Beyond.

Are you interested in getting outside the healthcare echo chamber? This podcast brings the voice of the consumer to the conversation. Through research and insights, we will explore key healthcare opportunities through the eyes of the end consumer:

  • What trends outside of healthcare are driving consumer expectations within healthcare?

  • What do consumers expect from brands now and in the future?

  • How does this translate to healthcare and are providers meeting expectations?

  • What are best-in-class ways to ensure the organization is adapting to consumerism?

Join us as to create the Healthcare Experience of the future.

MDRG healthcare podcast
Release Date: 10/27/2022

Listen to a deep dive into consumer experience and how systems and disruptors alike are thinking about the new Healthcare Experience.

  • We hear from System Vice President and Chief Consumer Officer Jennifer Bollinger of Ochsner Health as well as Chief Growth Officer Andrea Pearson of Dispatch Health as they explore how they integrate the voice of the customer into their consumer experience efforts.

  • We also have Consumer Strategist, Lauren McCabe give us some insight into Baby Boomers and how to better market to this generation that is currently living it's best "Life 2.0".

  • Marshall Schoenthal and Jason Hamrick from Phase2 give their take on engagement in digital channels

You can use this link for access to the 2022 State of Healthcare Experience Study mentioned in this episode.

Release Date: 01/11/2023

Disruptors see engagement as a leading indicator to revenue. So why does it feel so hard to execute sometimes? Join host Stephanie Douglass as she dives deep on engagement strategies.

In this episode:

  • We go out to the public and ask them what they think about when they hear the term "brand engagement.

  • MDRG’s Maggie Conley goes Outside the Echo Chamber to discuss how health systems can push the envelope and differentiate themselves

  • Marshall Schoenthal and Jason Hamrick from Phase2 give their take on engagement in digital channels

Episodes will be released monthly on:

Shift Forward Health channel

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