Utilities Industry Market Research

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In the utilities industry, staying in touch with consumers' needs is crucial to ensure that branding, advertising campaigns, and customer experiences are resonating effectively amidst uncertainties.

In light of the increasing importance of sustainability and the rise of renewable energy sources, there is a unique opportunity for us to differentiate our brand and connect with environmentally conscious consumers.

1. Evolving regulatory frameworks

2. Technological advancements

3. Shifting consumer preferences

That’s where we come in.

We are familiar with challenges surrounding evolving regulatory frameworks, technological advancements, and shifting consumer preferences. Solving these challenges not only cultivates stronger brand identities but also enables us to engage customers through impactful advertising and create seamless experiences that resonate with their needs and values.

We specialize in providing tailored market research solutions for the energy industry, leveraging our experience working with major players to solve business problems and enhance customer satisfaction.


Our comprehensive market research solutions include:

  • Assessing brand perception and equity

  • Identifying key consumer segments

  • Message testing to ensure advertising is effective, resonating with the consumer and driving brand awareness and engagement

  • Mapping customer journey touchpoints to optimize the overall brand experience

  • Delivering actionable insights to enhance brand differentiation and competitive advantage in the energy and utilities market

MDRG Industries

While our expertise resides in healthcare, finance, CPG, and media and communications, our experience also covers utilities, automotive, tourism, and franchises.
Our clients rely on our diverse knowledge of industries to provide a comprehensive research program. Custom solutions can answer any business question, but industry experience doesn’t hurt either.

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