We use several techniques to help brands and organizations grow and learn from our rich insights. We pride ourselves on integrating both System 1 and System 2 thinking into our approach.
To focus on System 1 we use with metaphor elicitation testing, response latency, and predictive markets as well as several other techniques. Through primary research, MaxDiff, Conjoint analysis and secondary research we are able to tap into System 2 thinking.
We see ourselves as part of your team, understanding your needs and critical success factors. Our team discusses your priorities to drive action with research results. We customize our research to reflect your unique challenges and goals.
How do people view your brand and the competition? How can your brand improve in order to gain market share, build greater brand affinity, or improve consumer sentiment? MDRG tracks Brand Health for a variety of industries using its proprietary Brand Health Score and brand tracking studies to help understand consumer perceptions and how to further build your brand.
"MDRG has been CenturyLink’s trusted partner for my entire tenure with the company, and I can honestly say they aren’t just a partner, but are an integral part of my team. We’ve grown together over the years. Where I’ve challenged them with difficult tasks, they have always risen to the challenge, never letting me down. Additionally, they’ve helped me grow by bringing innovative new technologies, like facial coding, to our copy testing programs helping improve the overall effectiveness of our tests. There work with our company has included pricing tests, copy tests, product development work and all manners of methodologies. I wouldn’t hesitate to recommend them, and, as they are an integral partner, and I feel you will find them as such in your efforts."
How do people view your brand and the competition? How can your brand improve in order to gain market share, build greater brand affinity, or improve consumer sentiment? MDRG tracks Brand Health for a variety of industries using its proprietary Brand Health Score.
What if you are launching a new product, ad campaign, or promotion? How can MDRG help? MDRG employs a number of methodologies to help businesses better understand which version of an ad campaign, product bundle, or other offering is most appealing to consumers. We customize research based on your needs.
Often, our clients need to understand how much consumers are willing to pay for a product. To understand this, we offer several pricing solutions depending on your needs.
Brand tracking provides an overall measurement of the brand over time with some of the core metrics being:
As with all of our research, metrics can be customized based on your brand and your specific needs.
Tracking the health of your brand gives you clear and actionable insights that drive your business strategy. Brand tracking aims to keep an overall pulse on the consumer’s relationship with your brand, staying one step ahead of competitors. In many cases, we identify performance drivers through key driver analysis techniques to help you focus on what is most important to your customer.
The insights gleaned from a brand tracker can be taken a step forward by implementing an emotional component to the study. Through using imagery and metaphors, we can uncover deeply held associations about your brand. This is a great way to incorporate a more holistic approach to your chosen quantitative methodologies, so you can understand both the implicit and explicit associations of your brand.
When testing concepts and products some of the key methodologies include:
A sample of what we are capable of includes:
At MDRG, we believe that gathering feedback across your brand’s ecosystem is essential for a better overall experience. Brands can often fall into a rut when they cannot identify or resolve issues that are not made aware to them. Through collecting feedback from your customers and employees, you’ll be better prepared to act before issues spiral out of control. Experience research can also help you innovate new methods, processes, or products, as well as build a stronger connection with your customers and employees.
MDRG has the expertise to help you develop new experience programs, analyze and manage existing data, and offer consultation on how your business can move forward.
In many cases, businesses and organizations need to understand the differences between their consumers. Do you understand who is your brand’s strongest target? Segmenting consumers allows you to build empathy and understanding of your target consumer, improve targeted communications, and overall help you better serve your target consumer.
Segmentation helps your organization identify groups of people for its marketing efforts. Segmentation can be based on a variety of factors including psychosocial, behavioral, and demographic information.
In this effort, MDRG uses several quantitative methods such as cluster and factor analysis so you can confidently develop a strategy for the correct target audience.