MDRG partners with clients and agencies to conduct advertising research across the campaign development process to uncover key emotions and deep attitudes related to advertising.
Developing and prioritizing ideas for new campaigns
Choosing among potential campaigns
Refining and checking campaign before launch
Prove-It™ Copy Test helps answer critical questions about your ad before you launch.
Understand pre and post perceptions of your brand from both exposed and unexposed audiences.
Track consumer reactions to your ad at specific points in time through AI mapping of emotions to micro facial expressions