System 1: Non-Conscious

  • Feeling
  • Automatic Response
  • Visceral

System 2: Conscious

  • Logic
  • Filtered Response
  • Rational

WHOLE MIND Market Research in action

At MDRG, we view the mind as our greatest asset, a tool we tap into on a conscious and non-conscious level.

On the conscious level, we look at language-based ideas, how they move people and affect them. On the nonconscious level, we look at System 1 research methods to tap into the thoughts so ingrained your audience can’t even articulate them. The ones they can’t control and didn’t even know existed. Then, we combine those learnings to lead us toward a comprehensive solution that will steer you in the right direction.

Are You Ready?

Click to take your business to the next level.

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