Focus Groups

A Focus Group is a classic qualitative research technique that continues to prove its value in the technology filled, modern days of market research. MDRG’s approach to focus groups often includes a lead-in insight community, which acts as a warm-up and can provide further direction for the groups themselves. The team moderates and analyzes feedback with a task-specific outlook, always digging for the deepest insights.

Focus Groups offer tons of opportunity for insight and can be used at every stage of market research.

While the established focus group of recruiting 8-10 individuals to discuss a topic of interest has continued to thrive amidst a changing technology landscape, there have been advancements made in making focus groups more efficient and representative of target populations via Insight Communities.

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