Opportunities for research exist across the product development lifecycle. If you are in the throws of innovating, concept testing can help ensure you are headed in the right direction. In the design phase, leverage research to identify early-stage improvements, test your packaging prior to launch and of course analyze and optimize along the way.
Analyze your product in the real world and Identify additional features and unforeseen opportunities
Research gives companies the tools to make smart decisions about product design that will most resonate with the customer and yield the highest revenue potential.
Product offer testing can help you understand the trade-offs consumers are willing to make at specific price points.
Package design research uses strategic consumer feedback to help companies fine-tune packaging to convey a specific image that appeals to consumers in the brand's target audience.