In a 3-trillion-dollar market, new businesses are constantly entering and clamoring to claim shares of the healthcare market with fresh ideas and technology.
Disruption is threatening almost every part of the healthcare industry. Health insurers have one of the lowest Net Promoter Scores (NPS) of any industry. Likewise, healthcare provider systems are beginning to transition from quantity to quality based compensation systems. Patients pay to be cared for, while providers and risk holders must eliminate waste to remain profitable. Traditional healthcare brands face start-up brands providing highly customizable healthcare offerings at premium prices.
Staying relevant in the healthcare industry is about more than new offerings or innovations. It’s more than performing a single consumer study – it’s about orienting the innovation process toward patients by consistently investing in understanding them.
Customer experience is driving the healthcare industry future. Consumers need to be kept in the middle of any health care transformation conversation. That’s where we come in – we devise healthcare market research studies with your business goals and patients in mind. Our experienced healthcare team creates lasting partnerships to develop world-class solutions.