You need reduced uncertainty around decisions like product launches, packaging decisions, which advertisement to run…and a million more.

Every day brings new oppportunities and challenges in the consumer-packaged goods (CPG) industry. Challenges like changing demographics, new competitors, and dispersed points of sale. But each challenge also brings the opportunity to develop a deeper understanding of your customer and create a more authenic experience for them. Dispersed points of sales offers opportunites to develop seamless customer experiences in-store and on e-commerce platforms. With the new demographics, there’s opportunities to develop innovative product concepts and brand packaging. We help you capitalize on these opportunities, while continuing to cater to brand loyal customers who help you succeed every day.

There’s uncertainty among the CPG. Creating products that fit into a customer’s lifestyle is vital – and customers are choosing those products now. We provide the answers to your CPG industry questions so you can work with certainty and confidence.

Market research can...

  • Discover your brand’s health
  • Pursue optimal branding and positioning
  • Create emotionally-engaging advertising
  • Develop deeper consumer understanding
  • Validate your CPG package design
  • Increase customer satisfaction and loyalty

MDRG Industries

While our expertise resides in healthcare, finance, CPG, and telecommunications, our experience also covers utilities, automotive, tourism, and franchises.

Our clients rely on our diverse knowledge of industries to provide a comprehensive research program. Custom solutions can answer any business question, but industry experience doesn’t hurt either.


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Featured Case Studies

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