UX Testing is conducted to examine the functionality or ease-of-use of a website or apps in various stages of development, as well as conceptual exploration. With both moderated, which allows the researcher to observe and have a conversation with consumers, and unmoderated, where a consumer is taken though set tasks, MDRG uses this methodology to uncover a variety of actionable insights.
With UX testing you can learn:
- What are users’ expectations for the product?
- What consistent content or features are they seeking?
- How are users navigating their way to the content and features they want?
- How well are features and tools working?
- What effect do aesthetic choices have on the user experience?
- How does the product compare to that of competitors?
- Is the product fulfilling its intended role or function?